Accenture Song, Global Gen AI & Spatial, Experience Design & Production Director. Formerly Head of Innovation at Droga5 and its production studio, Second Child.

25 years across design, marketing, art, culture, and technology, leading creative teams of designers, producers, and technologists across industries.

Combines art, science, film, and tech to push boundaries: work that's beautiful to feel and remember, logically executed and built to last.

Fosters unconventional partnerships beyond the usual agency/client spectrum. Emerging art & tech projects have shown at Sundance, SXSW, Tribeca, and Venice for the past 6+ years, Tree VR (2017), Living Distance (2020), Procession AR (2021), Forager (2023).

New York Times · Google · Meta · Under Armour · Dwayne Johnson · UNICEF · New Museum · Mailchimp · LVMH · JPMorgan Chase · Adobe · Department of Culture & Tourism · Coca-Cola

Created Tree VR, a multisensory XR project, premiered at Sundance, Tribeca, and Cannes in 2017, and touring globally at TED, the World Economic Forum, and the United Nations, reaching tens of thousands of participants.

Living Distance (2020) · Procession AR (2021) · Forager (2023)

Cannes Lions Grand Prix · Webby Awards (film & interactive video, 2018) · Under Armour (2014) · Mailchimp (2018) · FWA (2012–2022).

Former Ambassador Board Member at Pioneer Works (NYC non-profit). Recurring judge for the Webbys, D&AD Impact, Telly, and AICP Awards. Tribeca Film Festival Immersive advisor.