Room-scale VR · Mixed Reality
Tree, becoming the forest
A virtual-reality experience that turns you into a rainforest tree, your arms its branches, your body its trunk, from seedling to full growth, and its fate.
In Tree, you don't watch a forest, you become one of its trees.
With your arms as branches and your body as the trunk, you feel yourself grow from a seedling into full height, breathe with the canopy, and then witness the forest's destruction firsthand. A body-scale argument for what's at stake.
Built for room-scale VR with haptics and scent, it toured the world, Sundance, Tribeca, the World Economic Forum at Davos, and reached over 100,000 people through IMAX, in partnership with the Rainforest Alliance.
Directors: Milica Zec & Winslow Porter (New Reality Company)
Partner: Rainforest Alliance
Format: Room-scale VR · haptics · scent
Festivals: Sundance, Tribeca, World Economic Forum (Davos)
Recognition: Webby Award, 2018