Live Broadcast · Out-of-Home
New Museum LIVE, 40 years
For the New Museum's 40th anniversary, artworks streamed live across the city, taking the museum's fall season out of the building and onto screens all over New York.
New York's premier destination to see the art of today, the New Museum has kept a bold and experimental spirit for 40 years.
As a response to and celebration of that history, New Museum LIVE extended its fall season beyond the museum walls, live streaming artworks across the city on donated traditional and nontraditional media displays, from billboards to screens most New Yorkers walk past every day.
Made with creative agency Droga5 and media agency Horizon, it carried the museum's mission, "new art, new ideas," out into the street, where anyone could catch it.
Studio: Droga5, New York
Client: New Museum
Media Agency: Horizon
Scope: Live-streamed artworks across out-of-home displays
Year: 2017