Defender, the immersive configurator

Modern luxury buyers expect to touch a product before they commit. For the Defender, we built a way to do that without the physical vehicle in the room.

Photorealistic and physically accurate digital twins, built in NVIDIA Omniverse and Unreal Engine, let customers interact with a full-scale Defender through Apple Vision Pro and Meta Quest, changing it in real time and seeing every choice at true fidelity.

The same twin doubles as a content-production engine: more flexible, faster, and far cheaper than a traditional shoot, with Shutterstock generative tools extending the imagery. One asset, configured once, feeds both the customer experience and the campaign.