Atlassian, the Dreamkeeper

The Dreamkeeper is one piece of Atlassian's Make the Impossible Possible, a campaign built around a set of tasks that seem impossible to do alone. This one took on a strange one: holding on to a dream after you wake up.

On the site, a ChatGPT-powered dream assistant walks you through describing a dream, nudging loose the details you would otherwise lose. Stable Diffusion then reads what you have written and generates a unique visualization of it, so a thing that was slipping away becomes something you can save and share.

It was built with an unusual team for an ad: dream scientists alongside AI engineers, so the experience felt as credible as it did magical. Impossible alone, possible together, which was exactly the point Atlassian wanted to make.